Seeing Transparency: The Power of Short Food-Supply Chains in Building Trust in Our Food System

In a food system where produce travels across national borders to supermarkets and hypermarkets, many eaters are losing their connection with food—they don’t often know where it comes from or who grew, harvested, or processed the products they consume every day. But a 2015 Eurobarometer survey showed nearly 9 out of 10 Europeans believe that “strengthening the farmer’s role in the food chain” was important

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